The Right Marketer was founded in 2020 and is a marketing agency that works toprovide marketing services to partners and clients. It plays a vital role in helpingcompanies build their marketing identity and develop innovative strategies toincrease their sales and attract more customers through advertising and digital.marketingOf its services:photographerProductionManaging marketing campaigns with celebritiesSocial media managementAdvertising campaignsDeveloping marketing strategiesWriting contentSummer training provides us students with the valuable opportunity to gain practicalexperience in our field and helps us develop our skills and realize our capabilities. Italso helps us understand the work environment and its experience and build a.network of professional relationships before graduationAt the beginning of my training period, I prepared a marketing plan, which isconsidered the basic step for the company’s success, as I set goals, developedstrategies, analyzed the market, identified the target audience, and developed.future plans to achieve the goals effectivelyI conducted a SWOT analysis for two companies to determine the strengths that thecompany possesses, and I identified the weak points and turned them into.opportunities to avoid their impact on the company and develop itAfter this important step, I managed the social media sites for the right marketer,including: Instagram, LinkedIn, Twitter, and TikTok. I designed and wrote contentand published it on social media sites. Then I turned to the Wix platform to managethe website for the right marketer. I wrote content and a definition of the servicesprovided by the company and modified the website pages and designed themappropriately. I added services to the website, which are booking a studio, Bookingadvertisers, booking social media influencers for advertising, as I added their photosand information throughout the site. We contacted them and informed them of our.new servicesAfter that, I went to advertising and marketing plans, and presented ideas to clients,and my first work was Herfy Restaurant. I contacted the marketing department atHerfy. We identified the ideas, coordinated with the exhibitors, and I photographedand edited them, and they were agreed upon and published on their page on the TikTok platform. After that, we dealt with Furn Al Dayaa Restaurant, and we wrote ascenario for the advertisement, communicated with influencers and photographers,put forward ideas, and agreed on a place and time for filming. After completing thephotography, I designed the photos and developed content for the Instagram.platform at Furn Al Dayaa RestaurantI managed an online store, “Eleventy,” for bags through the Shopify website, which isa platform for electronic stores that facilitates business and its management andsupports millions of companies around the world. On this website, I wrote contentfor the products, added products, coordinated them on the website, and managedtheir inventory. After that, I analyzed the market and its requirements, which led meto suggest more products for the site and present them to the supervisor. The bestsuppliers of the products were collected and the products were ordered. After that, Imoved to manage the social media sites of the Eleventy store, photographing theproducts and sharing them on their social sitesIt was proposed to create a podcast for a company, and influencers were contacted.to host and approve it. I filmed the first meeting with Lynn and Tamim Al-BarqiIn the end, I prepared a file to present to a client, “Abu Walid Tea,” which is a profileof our services and suggestions to increase the customers they have. Thesesuggestions were: improving their social networking sites, dealing with deliveryapplications, and developing morning offers to attract employees during this period,such as group breakfast. And combo meal offers:WebsitesWebsite/Instagram
X platform
Tik Tok
LinkedIn/:ClientsFive seasonElephantiAjmal clinicsCosta CafeHerfyFurnaldayaaName of the training supervisor: Wejdan Saad Al-Qahtani. She is the marketingmanager. She trained me and a team of trainees. We worked together andcompleted tasks faster and with greater efficiency. The team members are fourpeople: Raghad, who is the customer relations coordinator. Tarfa was doing theediting and writing the content. Arwa designed social media clips, Nouf wrotecontent and designed them on the Canva application. “We learned from some ofthem many practical skills that are important for the work environmentThe production system of the right marketer focuses on producing advertisingcampaigns and marketing content that targets the relevant audience for thecompany or product. This planning includes a method of implementation in a way.that meets the needs of customers and enhances its brandThe production system requires basic resources from elements that work with eachother to transform inputs into outputs. The inputs in the company include thehuman force that carries out the production and implementation process, andincludes planning and organization to coordinate work with customers and know theoutputs they want. After that, the basic activities begin, which is converting theinputs. To outputs such as converting ideas into tangible reality, applying them, and.transforming them into outputsAmong the most prominent technologies and applications that I dealt with during:my trainingShopify for managing online storesWix platform for managing websitesCanvas for design..Cap cut for montageAPPENDIX 4Academic Report Guideline (Co-op)The purpose of the Internship Report is offer students to describe their accomplishments anddemonstrate what they learned through participation at Saudi Electronic University. The reportshould be submitted within two weeks after you finish your Co-op training Program. Inaddition, the report should be approximately 3000 – 4000, single –spaced and consider takingthe following format1. First PageFirst page should display student’s full name, internship start and finish dates, working hoursper week, company/institution name.This page should be signed by the work and university supervisor off the intern student.Cover page formInternship ReportStudent`s name :Student`s ID # :Training Organization:Trainee Department:Field Instructor Name:Faculty Member:Field Instructor Signature:Faculty Member Signature:Internship Start Date:Internship End Date:Course:CRN:Academic Year/Semester:2. A Brief Executive Summary of the InternshipA one-page summary of the company/institution and a short account of the major activitiescarried out during the internship period.3. Table of ContentsContents of the report with page numbers, list of tables, and list of figures.4. Description of the companyThis section should answer the following questions:• What is the full title of the company/institution? Give a brief history of the company, fullmailing address and relevant web links• What is the type of ownership of the company/institution? State the main shareholders andtheir shares.• What is the sector that the company/institution operates in? Specify the products and servicesproduced and offered to its customers/clients.• Who are regarded as the customers/clients of your internship company (consider the end users,retailers, other manufacturers, employees, etc.)?• Provide an organization chart of the company, along with information on the number ofemployees.• Provide a list of functions performed by different departments/divisions in the internshiporganization.5. Internship activitiesThis is the main body of your report. During the internship period, an intern may focus on thefollowing types of analysis and questions. You do not have to answer all the questions in thelist:• Describe your working conditions and functions, such as: Who is your supervisor (includehis/her name and his/her position); other team members or co-workers and what their functionsare to complement yours.• Provide an organization chart of the internship organization.• Provide the department or division layout of the internship organization.• Provide an overview off the production system or service procedure (what are theresources, inputs, outcomes, and constraints?)• Provide a process chart of a major product and/or service.• What kind of accounting/finance/IT//quality/marketing standards and principles are used inthe organization?• Discuss telecommunication technologies (Database, Instant Messenger,Networking, Ecommerce tools) used in the company.• Describe the quality planning and control activities in the internship organization.• Describe the quality control activities throughout the life cycle of the product/service groups.• What kind of financial analysis and decision-making methods are used by corporate treasurersand financial managers in the internship organization?• What kinds of incentives are used in order to create more effective and efficient organization?• What types of marketing, selling, and human resources analysis are performed (costsystem, evaluation of consumers, needs, product strategy, distribution strategy, promotionalstrategy)?• Describe what kind of working documents and analysis you did there and what experiencesyou have gained throughout your training.•A comparison between theory (things you have learned in the classroom) and practice (thingsyou did or observed at the company) must be made and highlighted.• Show some work samples that you have encountered/conducted at the company throughgraphs, pictures, data, drawings, or design calculations and include them in your report.
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