CASE STUDY: MATRICES ASSIGNMENT INSTRUCTIONS OVERVIEWComplete a case study of ABC Corporation (your instructor will assign the specific company for the case study at the beginning of Module 2: Week 2) . You will find the case in the case section of the text. A formal, in-depth case study analysis requires you to utilize the entire strategic managementprocess. Assume you are a consultant asked by the ABC Corporation to analyze itsexternal/internal environment and make strategic recommendations. You must include exhibitsto support your analysis and recommendations.INSTRUCTIONSThe completed case study must include these components with portions to be submitted overModules: Weeks 5 & 6, and a final compilation in Module 8: Week 8.• Cover page (must include the company name, your name, the date of submission, and areferences page; the document must follow current APA guidelines)• A total of 12 – 15 pages (for all three parts, combined) of narrative text, this does notinclude the financial statements, reference pages, or matrices• Reference page (follow current APA guidelines)• Historical Financial Statements, Projected Financial Statements, NPV Calculations and aCost Sheet for the strategy in an Excel document• Matrices, which must be exhibits/attachments in the appendix and not part of the body ofthe analysis (The Strategy Club has excellent templates/examples for exhibits andmatrices).Your paper must include:1. Existing mission, objectives, and strategies.2. A new mission statement (include the number of the component in parenthesis beforeaddressing that component).Great mission statements address these 9 components:• Customers: Who are the firm’s customers?• Products or services: What are the firm’s major products or services?• Markets: Geographically, where does the firm compete?• Technology: Is the firm technologically current?• Concern for survival, growth, and profitability: Is the firm committed togrowth and financial soundness?• Philosophy: What are the basic beliefs, values, aspirations, and ethicalpriorities of the firm?• Self-concept: What is the firm’s distinctive competence or major competitiveadvantage?• Concern for public image: Is the firm responsive to social, community, andenvironmental concerns?• Concern for employees: Are employees a valuable asset of the firm?3. Analysis of the firm’s existing business model.BUSI 690Page 2 of 24. SWOT Matrix and Analysis (comes from researching the firm, industry, andcompetitors). It is important to know the difference between causes and effects in theSWOT analysis. Causes are important, not effects. Focus on internal and externalanalysis when completing this matrix. This matrix should be based on research andcontain quantifiable metrics. There should be 8-10 items in each quadrant, withresearch support for each item.5. Once the SWOT Matrix and Analysis is created, construct the TOWS also known asthe Bivariate Strategy Matrix.6. Group Map – create this based on the firm as a whole or a specific SBU, clearlyidentify which method you chose and why.7. Competitive forces analysis, use PESTLE and Porter’s Five Forces as the foundationfor this analysis. Clearly identify the factors that are impacting the firm, research isrequired to support the position taken in your narrative.Place the results of the Case Study: Matrices Assignment in a single document and post it to theCase Study: Matrices Assignment submission link.
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